Hello lovely people! The past three weeks have been an interesting one. So much has been going on but the most important thing that I wanted to share with you guys is my trip to the Google headquarters last Thursday. Max Connectors who specialise in digital media and manage influential Youtubers like Chloe Morello, hosted a one day event that focused on everything we need to know about Youtube and blogging. It was a day dedicated to learning the ins and outs of it all whilst also getting advice from those that are well acquainted with it all. At the same time getting to speak to like minded bloggers who share a common interest with you. I wanted to create this blog post to just share some of the things I learnt with you guys because I think its fair that we all have a chance to be the best that we can be. A lot of note taking took place so here is my not so simplified version for your viewing pleasure!
The day consisted of a variety of speakers, including those that work for google and the Senior talent manager Jill Biirmingham who spoke about the importance of working with brands, especially in such a social media dominated world. The morning started off with a chat from Chloe Morello who I've been watching since she first started out so it was lovely to get to hear her first hand experience(and she's just as lovely in person!) Here is some advice she gave to us. This could also apply to some of you who are starting out with YouTube/Blogging.
- Be consistent. Something I am definitely working on. She basically just said, dropping off and coming back a month later wont be as beneficial for your channel or blog. If you are consistent with your uploads, people will expect to know that you'll be around. It is very easy to be forgotten in the blogging sphere if you aren't around as much.
- Always been checking your google analytic's. It will tell you your main demographic and help you cater to your audience. So make sure your up to date with that.
- Try to find themes that resonate around the world when it comes to your content, she spoke about different holidays and occasions. Whether it be spring, or winter. There will always be something new to talk about. Get creative and look for ideas in our culture, not just what everyone else is posting.
- Replying to comments is imperative. Making sure you keep that interaction on all platforms. You'd hate to be uploading all this content and then never interact with your readers/subscribers. It just keeps that connection and feeling like your talking to a friend.
- Collaborating with other bloggers/youtubers is also important she said. It introduces your subscribers to other audiences, and vice versa. Also, who doesn't love making friends? :D
We also got to speak to Lauren Curtis through Google chat since she lives in Perth now and was unable to make it but she also shared some tips with us.
- One of the fundamental points that she made to me which I have always believed was that "if you wouldn't promote it(products) to your family and friends then don't promote it to your subscribers- you don't want to tarnish that faith that they have in you". This is so so so important. Its all about being passionate and just making sure that it translates as genuinely as possible. If you don't like a product, don't feel obliged to talk about it.
- Authenticity is paramount. It can become quite transparent if you aren't being genuine.
We also got to hear a bit about how Youtube algorithms work and the likelihood of your video being seen, and how to make the most out of your video. These are some of the important points I managed to write down.
- The first 20 seconds of your video are the MOST important. There needs to be a clear outcome to what the video is about, don't ramble, get to the point. Let people know what you are about to be showing or talking about. The reason for this is because far too often people switch out of the video in the first 20 seconds if they lose interest in the video and based on the way the Youtube algorithm works is that if people stay on your channel, and watch your videos all the way through it increases the chance of them being featured on the side of other peoples videos. If people are switching off and not sticking around then it wont help with it being seen.
- Don't make your videos to long. This can be hard for most of us because it's hard to fit so much in to such a small time frame. I think for the most part it is important but if you want to ocasionally put out a longer video then why the heck not!
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